From Sketches to un Café Latte

Ever wondered what a typical week looks like at our Scandinavian design studio? We’re a small team of three girls with big dreams, a shared love for coffee, and a passion for timeless style. Here's a little glimpse into our Monday to Friday rhythm:

Monday – Moodboards & Macchiatos
We kick off the week by aligning on the week’s goals, reviewing sales trends, and mapping out marketing content. Mornings often involve forecasting upcoming seasons (hello spreadsheets and intuition!), while afternoons are spent sipping flat whites during fika and planning our next campaign shoot.

Tuesday – Design Deep Dive
Sketches, fabric swatches, and lots of talking with our manufacturers. Tuesdays are for refining silhouettes, sourcing sustainable materials, and making sure every button and stitch meets our standards. We often pop into a local fabric supplier to buy fabric for new samples or catch up with a new production partner over Zoom.

Wednesday – Shoot Day or Studio Styling
Midweek is usually a whirlwind! Either we’re styling pieces for an upcoming photoshoot or knee-deep in art direction for a new campaign. We love curating clean, elevated looks with a Scandinavian touch - and of course, there's always a fika break (cinnamon buns "kannelbullar" included).

Thursday – Numbers, Ads & Strategy
Data day! We review how our ads are performing, prep for any product launches, and finalize production quantities for coming drops. It’s also when we play around with email designs and Instagram story ideas. Analytics might sound dry - but paired with good coffee and good company, it’s our secret sauce.

Friday – Wrap-Up & Wind Down
Fridays are for tying up loose ends and creative thinking. We often gather inspiration for the next collection, catch up on fashion news, or browse Pinterest with our third coffee in hand. Sometimes we even dream up new pieces during another cozy fika before heading into the weekend.